With Giving Tuesday fast approaching on November 30th, many Americans have already started exploring options of supporting their favorite non-profit organizations. According to GivingTuesday.org, Americans donated $2.47 billion in just one day on Giving Tuesday 2020. This did not include…
Holiday shopping took on a new look in 2020 as 90% of consumers in America shopped more online due to COVID-19 according to the data we gathered in our report on 2020 holiday shopping season. With 52.5% of Americans…
With 82% of Americans using social media, the influence that popular platforms such as Facebook, Instagram, YouTube and others have on shopping behavior has become increasingly important. The extent to which social media impacts consumer behavior extends far beyond…
With Amazon’s Prime Day fast approaching on June 21 and 22, many Americans have already started to think of what’s on their shopping list. To better understand how American consumers are approaching this year’s Prime Day shopping, we surveyed…
With prominent cases of racial profiling at retail giants such as CVS, Macy’s, Zara and even Sephora, where performer SZA was unjustifiably accused of stealing in 2019; the issue of persistent bias towards customers of color in retail stores…
With Mother’s Day fast approaching on May 9th, many Americans have already begun looking for that perfect gift or two for the mothers in their lives. National Retail Federation is projecting Mother’s Day spending to eclipse $28 billion in…
Generation Z is an age group born between 1995 and 2010 that has spending power of over $140 billion annually. What’s fascinating is that an overwhelming majority of Gen Z have not even reached peak purchasing power yet but…
With Bitcoin prices hitting all time highs on the heels of Tesla announcing a $1.5 billion investment into Bitcoin and accepting it as a payment method, the argument for Bitcoin as mainstay financial asset has been significantly solidified over…
COVID-19 impacted most people’s lives in 2020 and will continue to change how we live, work and give in years ahead. With millions of Americans experiencing financial difficulties due to job loss, an overwhelmed health care system and lack of…
With FDA issuing emergency use authorization for Pfizer’s COVID-19 vaccine, the rollout of the vaccine to the general public in the United State is imminent. As we reported back in October, 90.3% of consumers shopped more online due to…
