17 Easter Spending Statistics You Need To Know In 2023
DealAid curates Easter spending statistics in the United States from publicly available data, non-profit organizations and other sources. You will find key statistics for Easter consumer spending statistics below. Please refer to the footnotes for original data sources.
Key Easter Spending Statistics
- Easter spending in US is expected to reach $24 billion in 2023.
According to market forecasts, the total Easter spending in the United States is expected to hit $24 billion in 2023, including purchases made on food, candy, gifts, and other Easter-related products.
- 2023 Easter spending in US is also expected to increase by 15.4% from 2022.
The projected growth rate for Easter spending in the US from 2022 to 2023 is 15.4%, with the total amount expected to increase from the previous year to reach $24 billion.
- Compound annual growth rate (CAGR) for Easter spending has been 7.3% over the last five years.
Over the past five years, Easter spending has grown at a compound annual growth rate (CAGR) of 7.3%, indicating a steady and consistent increase in spending during the holiday season.
- Easter spending in US is expected to reach $36.6 billion in 2028 which is a 52.5% increase from 2023.
Easter spending in the US is projected to experience significant growth, with an estimated $36.6 billion in spending expected by 2028, marking a 52.5% increase from the expected 2023 spending.
- Average per person spending during Easter in US is expected to reach $192 in 2023.
According to projections, the average per person spending during Easter in the United States is anticipated to reach $192 in 2023.
- Compound annual growth rate (CAGR) for average Easter spending per person has been 6.2% over the last five years.
Over the last five years, the compound annual growth rate (CAGR) for average Easter spending per person in the US has been 6.2%.
- Average Easter spending per person in US is expected to reach $259 in 2028 which is a 34.9% increase from 2023.
The average Easter spending per person in the US is projected to increase to $259 by 2028, indicating a significant 34.9% growth from the estimated spending in 2023.
- Consumers are expected to spend $7.8 billion (32.5%) on food during Easter which is the highest amount among all product categories.
During Easter, food is the highest spending category for US consumers, with an expected expenditure of $7.8 billion, which accounts for 32.5% of the total Easter spending.
- Consumers will also spend $3.8 billion (15.8%) on gifts, $3.3 (13.8%) billion on candy, $3.5 (14.6%) billion on flowers and decorations and $1.1 billion (4.6%) on greeting cards.
According to estimates, consumers in the US are projected to spend $3.3 billion (13.8%) on candy, $3.5 billion (14.6%) on flowers and decorations, $3.8 billion (15.8%) on gifts, and $1.1 billion (4.6%) on greeting cards during Easter.
- About 70% of candy purchased will be chocolate.
Approximately 70% of the total candy purchased during Easter in the US is expected to be chocolate.
- 54% of US consumers are expecting to buy Easter gifts from discount stores.
According to surveys, 54% of US consumers plan to buy Easter gifts from discount stores.
- 42% Of US consumers are expecting to buy Easter gifts from retail stores and 34% will buy Easter gifts online.
According to surveys, 42% of US will buy from retail stores and 34% will opt for online shopping.
- Only 22% of US consumers are expecting to buy Easter gifts from local and small businesses.
In contrast, only 22% of US consumers plan to buy Easter gifts from local and small businesses, highlighting the challenges faced by these smaller retailers in competing with larger competitors.
- Tradition is the number one cited reason for buying Easter related products among 63% of US consumers.
Among those who celebrate Easter, tradition is cited as the primary reason for buying Easter-related products, with 63% of US consumers citing this factor as the main motivation for their purchases.
- Sales and promotions are a motivating factor for purchasing Easter related products among 29% of US consumers.
However, sales and promotions also play a significant role in motivating purchases, with 29% of US consumers indicating that they are swayed by holiday-related discounts and special offers.
- 54% of US consumers who do not plan to celebrate Easter plan to shop during Easter related sales and expect to spend an average of $23.
Even among those who do not plan to celebrate Easter, 54% still intend to shop during Easter-related sales and are expected to spend an average of $23, suggesting that the holiday remains a major retail event in the US.
