Mother’s Day Shopping In America – 2021

With Mother’s Day fast approaching on May 9th, many Americans have already begun looking for that perfect gift or two for the mothers in their lives. National Retail Federation is projecting Mother’s Day spending to eclipse $28 billion in 2021.

To better understand how American consumers are approaching this year’s Mother’s Day shopping, we compiled search data from Google and surveyed 1050 US consumers to find out what they are buying, where they are buying it and how much they are spending.

Below you will find the most searched for Mother’s Day gifts in each state and key findings using the data obtained from the survey we conducted. You can also skip to each section by clicking on one of the buttons below and will find the survey methodology and demographics at the end of this report.