Giving Tuesday 2021 – What To Expect From Donors
With Giving Tuesday fast approaching on November 30th, many Americans have already started exploring options of supporting their favorite non-profit organizations. According to GivingTuesday.org, Americans donated $2.47 billion in just one day on Giving Tuesday 2020. This did not include non-monetary contribution such as time and goods which is estimated to be account for 37% of all donations made.
To better understand how Americans are approaching this year’s Giving Tuesday, we surveyed 1075 US adults to find out how they are planning to contribute and donate in 2021.
Below you will find the key findings of the data we collected that includes expected donation amounts, COVID-19’s impact on contributions and other important insights. You can also find how 2021 data stacks up versus 2020 along with survey methodology and demographics by clicking on one of the buttons below.
KEY FINDINGS
Giving Tuesday 2021 Participation
29.4% of Americans expect to donate and contribute to non-profit organizations on Giving Tuesday 2021.
Types Of Contribution
31% of participating Americans that plan to donate money, 34% plan to donate time & goods and 35% plan to donate both on Giving Tuesday 2021.
Expected Average Donation ($) Amount
Participating Americans plan to donate an average of $102 to non-profit organizations on Giving Tuesday 2021.
Supported Non-profits
Majority of participating Americans will donate to local non-profit organizations (55.2%) while state and national charities will also attract support at 27.6% and 33% respectively.
COVID-19 & Its Impact On Giving Tuesday
30.4% of Americans indicated that COVID-19 has negatively affected the amount that they can contribute on Giving Tuesday 2021.
Number Of Non-profits Donated To
55.1% of participating Americans expect to donate to one non-profit organization on Giving Tuesday 2021, while 31.4% expected to donate to two and 10.7% expect to donate to three.
Top Donation Destinations
In person is the most popular way participating Americans expect to donate on Giving Tuesday 2021 at 34.5%. Facebook and website/app donations are also popular at 27.6% and 27.5% respectively.
Giving Tuesday 2021 vs. 2020
2021
29.4% of Americans expect to donate to non-profit organizations on Giving Tuesday 2021.
2020
22.1% of Americans that we surveyed donated to non-profit organizations on Giving Tuesday 2020.
Participating Americans plan to donate an average of $102 to non-profit organizations on Giving Tuesday 2021.
Participating Americans donated an average of $76 to non-profit organizations on Giving Tuesday 2020.
2021 vs. 2020 Giving Tuesday Participation
28.4% more Americans expect to participate and contribute on Giving Tuesday 2021 versus 2020.
2021 vs. 2020 Giving Tuesday Donations
Participating Americans expect to donate 29.2% more on Giving Tuesday 2021 versus 2020.
SURVEY METHODOLOGY & DEMOGRAPHICS
For the purpose of this study, we surveyed 1075 US adults to find out how they are planning to contribute on Giving Tuesday 2021. The survey was conducted through SurveyMonkey services.
The demographic composition of the 1075 individuals surveyed is as follows.