By: Malia McCabeJanuary 2, 2023

71 Charitable Giving Statistics You Need To Know In 2024

Key Charitable Giving Statistics

Charitable giving is up 6.7% over the last 12 months (ending in September).
Charitable giving is down 3.7% in Q3 2022 vs Q3 2021.
56% of Americans donated at least once to charity in the last year.
Average age of donors is 65.
Americans donated $484.85 billion to US charities in the last year.
Charitable donations grew by -0.7% when adjusted for inflation in the last year.
Non-profits raise an average of 17%-22% of yearly total in the month of December.
Recurring donors give $52 per month on average and contribute 42% more per year than one time donors.
Americans gave $3.1 billion to charities during Giving Tuesday 2022 which represents a 15% increase from 2021.
37 million Americans participated in Giving Tuesday in some way in 2022.
There are 1.8 million non-profit organizations registered in US.
Religion focused non-profits have the highest share (16.8%) among all non-profits.
Average donation was $125 last year.
Dollar value of crypto donations increased by 1558% in 2021 versus 2020.
71% of all donors are most likely to hear about new non-profits from friends and family.
Individual donations accounted for 67.4% ($326.87 billion) of all charitable giving last year.

$136.8 billion (28%) was donated to religion organizations in 2021 which represents 5.4% increase year over year.
$70.79 billion (14.6%) was donated to education organizations in 2021 which represents a 2.8% decrease year over year.
$65.33 billion (13.5%) was donated to human services organizations in 2021 which represents a 2.2% increase year over year.
$64.26 billion (13.3%) was donated to foundations in 2021 which represents a 9.3% decrease year over year.
$55.85 billion (11.5%) was donated to public society benefit organizations in 2021 which represents a 23.5% increase year over year.
$40.58 billion (8.4%) was donated to health organizations in 2021 which represents a 7.7% increase year over year.
$23.5 billion (4.8%) was donated to arts, culture and humanities organizations in 2021 which represents a 27.% increase year over year.
$27.44 billion (5.7%) was donated to international affairs organizations in 2021 which represents a 0% increase year over year.
$16.32 billion (3.4%) was donated to environmental and animal organizations in 2021 which represents a 11% increase year over year.
$11.74 billion (2.4%) was donated to individuals in 2021 which represents a 1.8% decrease year over year.

71% of Americans have donated to charity at the register at least once.
66% of donations made at checkout are $2 or less.
28% of Americans that donate at checkout do so because they recognize the charitable organization.
10% of donations made at the register are a result of feeling pressured to donate.
79% of Americans that donate at checkout feel positive afterwards.
Most consumers that donate at checkout do so at Walmart, Walgreens and Kroger.
Most preferred donation amount at checkout is $1.
27% of Americans that donate at checkout because they like the cause.

Online giving grew by 9% in the last year.
Average donation made online was $204 last year which is a 15% increase year over year.
Funds raised online represent 11.9% of total funds raised by non-profits.
28% off all online donations were made using a mobile device.
Non-profits raise an average of 25% of all online contributions in the month of December.
Monthly giving accounted for 22% of all funds raised online.
Online retention rate is 23% among first time donors.
Online retention rate is 64% for multi year donors.
63% of online donors prefer to give using their credit cards or debit cards.
55% of online donors would like to be thanked for their donation via email.
34% of online donors give via crowdfunding campaigns.
69% of Millennial and Gen Z donors prefer to hear from non-profits on social media.
Only 14% of non-profit organizations prompt online givers to enroll in recurring donations.
Small organizations (less than $1M) raise 59% more online as a percentage of their total raised funds than medium ($1-$10M) and large organizations ($10M+).
55% of people who engage with a non-profit organization on social media end up donating money, volunteering or donating items.
60% of donors cite a non-profit’s website as the number one research destination prior to making a donation decision.

88% of Silent Generation give to charity.
72% of Baby Boomers give to charity.
59% of Gen X give to charity.
60% of Millennials give to charity.
32% of Gen Z give to charity.
85% of traditional donors (Silent Generation, Baby Boomers, Gen X) are loyal to specific organizations.
62% of next-gen donors (Millennials & Gen Z) are loyal to specific organizations.
Expected average annual donation from traditional donors is $1336 in 2022.
Expected average annual donation from next-gen donors is $738 in 2022.
Next-gen donors are 1.6x more likely than traditional donors to support a cause due to a sudden crisis event.
Next-gen donors are 3x more likely than traditional donors to advocate for an organization that they support.
Next-gen donors are 2.7x more likely than traditional donors to host an individual fundraising event for an organization that they support.

30.3% of Americans volunteer at least once a year.
Americans that volunteer spend an average of 52 hours per year doing so.
Americans volunteer more than 6.9 billion hours per year.
The value of one volunteer hour is $29.95 which is a 4.9% increase from last year.
85% of volunteers end up donating money to organizations that they volunteer for.
Women are 21.6% more likely than men to volunteer for a non-profit organizations in US.
Women contribute an estimated $94.5 billion and men contribute an estimated $72.4 billion of volunteer value annually.
Baby Boomers are more likely than any other generation to volunteer (37%).
32% of all volunteers are involved with religious organizations – the highest among all categories.
72% of volunteers only volunteer for one cause or organization.
Utah has the highest volunteer rate of 51% among all states.
Florida has the lowest volunteer rate of 22.8% among all states.