17 Live Shopping Trends & Statistics You Need To Know In 2024
DealAid curates live shopping trends and statistics from public data, private organizations and other sources. You will find key trends and statistics for live shopping below. Please refer to the footnotes for original data sources.
*This resource will be updated with more statistics when more data becomes available.
1. Global live shopping market is expected to reach $254 billion in 2023.
The global live shopping market is projected to experience exponential growth, with forecasts indicating an impressive milestone of $254 billion in value by 2023, underlining the rising popularity and transformative potential of this interactive retail strategy that seamlessly merges entertainment, engagement, and instant purchasing options for consumers worldwide.
2. China's market will account for almost 90% of global live shopping market with $228 billion in 2023.
China’s dominance in the live shopping market is set to continue, with an overwhelming share of nearly 90%, representing a staggering $228 billion in value by 2023, solidifying its status as the frontrunner in harnessing the power of live streaming for retail and exemplifying the country’s unique and influential position in shaping the future of this emerging industry.
3. US is the second largest live shopping market with projected $21.6 billion market size in 2023.
The United States emerges as a formidable player in the live shopping arena, positioned as the second largest market, with a projected market size of $21.6 billion in 2023, underscoring the country’s significant adoption and rapid growth of this interactive retail trend that seamlessly merges entertainment and e-commerce, captivating consumers and driving sales.
4. Live shopping market is expected to grow 27% CAGR globally and reach $661 billion in 2027.
The global live shopping market is poised for remarkable growth, projected to achieve an impressive compound annual growth rate (CAGR) of 27%, propelling it to a substantial value of $661 billion by 2027, signifying the widespread adoption and increasing influence of this dynamic retail strategy that seamlessly merges entertainment, real-time engagement, and immediate purchasing options for consumers worldwide.
5. The most popular live commerce platforms in China are Taobao Live, Douyin Live, and Kuaishou Live.
Taking center stage in China’s vibrant live commerce scene, Taobao Live, Douyin Live, and Kuaishou Live stand out as the go-to platforms, capturing the attention of millions of users and solidifying their position as the most popular and influential channels, driving the explosive growth of live shopping in the country.
6. The most popular live commerce categories in China are beauty, fashion, and electronics.
Within China’s thriving live commerce landscape, the categories of beauty, fashion, and electronics reign supreme as the most sought-after and captivating segments, capturing the attention of eager consumers and propelling the rapid growth of live shopping in these industries.
7. The most popular live shopping channels in US include Youtube, Instagram and Tiktok.
In the United States, live shopping has found a vibrant presence through popular channels such as Youtube, Instagram, and TikTok, where enthusiastic audiences eagerly engage with influencers and brands, making these platforms the go-to destinations for captivating live shopping experiences and driving consumer interest and sales.
7. Live shopping has the most popularity among millennials and Gen Z consumers.
Live shopping has become a phenomenon that resonates particularly strongly with millennial and Gen Z consumers, capturing their attention and loyalty with its interactive, engaging nature, as these tech-savvy generations seek authentic, real-time experiences that align with their preferences and desire for personalized connections.
8. 75% of consumers say they are more likely to purchase from a brand that offers live shopping.
An overwhelming majority of 75% of consumers express a greater inclination to make purchases from brands that provide live shopping experiences, highlighting the significant impact and persuasive power of this interactive retail strategy in cultivating consumer trust, engagement, and ultimately, driving conversion rates.
9. 80% of consumers say they trust the recommendations of influencers who they watch live shop.
A significant majority of 80% of consumers place their trust in the recommendations of influencers as they engage in live shopping experiences, underscoring the influential role of these trusted voices in shaping consumer preferences and driving purchasing decisions in the ever-evolving landscape of e-commerce.
10. Only 14% of U.S. consumers have ever purchased something through live shopping.
Live shopping is still in its early stages of adoption among U.S. consumers, with only 14% having made a purchase through this dynamic retail experience, indicating vast potential for growth and expansion as awareness and familiarity with live shopping continues to increase.
11. The most popular live shopping categories in the U.S. are beauty, fashion, and home goods.
In the U.S., live shopping has gained significant traction within popular categories such as beauty, fashion, and home goods, captivating consumers with real-time demonstrations, personalized recommendations, and immersive shopping experiences that drive engagement and fuel the growth of live commerce in these sectors.
12. Consumers are more likely to purchase from live shopping events that feature influencers or celebrities.
Consumer preferences lean towards live shopping events that showcase the participation of influencers or celebrities, as their presence adds a compelling element of credibility, relatability, and aspirational appeal, elevating the shopping experience and enhancing the likelihood of making a purchase.
13. Consumers are also more likely to purchase from live shopping events that offer discounts or exclusive deals.
Consumers exhibit a heightened inclination to make purchases during live shopping events that present enticing discounts or exclusive deals, as these value-driven offerings enhance the perceived value proposition, creating a sense of urgency and maximizing the appeal of the live shopping experience.
14. Live shopping can increase brand awareness by up to 60%.
Engaging in live shopping endeavors holds the potential to bolster brand awareness by an impressive margin of up to 60%, serving as a powerful marketing tool that not only captivates audiences in real-time but also cultivates a broader reach and heightened visibility, amplifying brand recognition and recall among consumers.
15. Live shopping can increase sales by up to 30%.
The impactful influence of live shopping is evidenced by its potential to drive substantial sales growth, with a remarkable increase of up to 30%, as the dynamic and interactive nature of live shopping experiences fosters consumer engagement, boosts purchase intent, and creates a conducive environment for conversion, ultimately resulting in a notable uplift in overall sales performance.
16. Livestream commerce can increase conversion rate for luxury goods by up to 70%.
Livestream commerce emerges as a potent force in the luxury goods industry, showcasing its ability to generate a significant increase in conversion rates of up to 70%, as the immersive and interactive nature of livestream experiences for luxury brands creates a heightened sense of exclusivity, authenticity, and personal connection that resonates strongly with discerning consumers, ultimately translating into higher sales conversions and a lucrative market opportunity.
17. 28% of consumers would be interested in watching an influencer they follow on social media host a live shopping event.
Livestream commerce has revolutionized the luxury goods industry, propelling conversion rates to new heights by up to 70%, as it captivates discerning consumers with an immersive and interactive experience that seamlessly blends exclusivity, authenticity, and personalized engagement, paving the way for remarkable sales conversions and unlocking immense growth potential within this high-end market segment.
- Live shopping refers to a retail strategy where businesses engage with their customers in real-time through live video streaming platforms, allowing them to showcase products or services, demonstrate their features, answer questions, and enable direct purchasing during the live session. This interactive and immersive shopping experience combines elements of entertainment, social engagement, and immediate purchasing options, providing a dynamic and personalized way for brands to connect with customers and drive sales.
- Brands hosting live shopping events to showcase new products and collections.
- Influencers hosting live shopping events to promote their favorite products and brands.
- Retailers hosting live shopping events to offer discounts and exclusive deals.
- E-commerce platforms hosting live shopping events to drive traffic and sales.
- Plan your event carefully. Decide what you want to sell, who you want to target, and what kind of experience you want to create.
- Promote your event widely. Use social media, email, and other channels to let people know about your event.
- Make your event engaging. Use visuals, storytelling, and interactivity to keep viewers engaged.
- Offer incentives to buy. Give viewers discounts, free shipping, or other incentives to buy from you.
- Follow up with buyers. Send thank-you notes and offer support after the event.