Shopping cart abandonment

By: January 15, 2023

47 Shopping Cart Abandonment Statistics You Need To Know In 2023

DealAid curates shopping cart abandonment statistics from ecommerce data, non-profit organizations and other sources. You will find key statistics for shopping cart and checkout abandonment below. Please refer to the footnotes for original data sources.

*This resource will be updated with more 2022 statistics in Q3 2023 when more data becomes available.

Key Shopping Cart Abandonment Statistics

  • Average shopping cart abandonment rate online was 70% in 2022.
  • With global ecommerce sales of $5.7 trillion in 2022, the total value of abandoned carts online was $13.3 trillion in 2022. 
  • Shopping cart abandonment rate was lowest on desktop devices (62%) and highest on mobile devices (77.2%) last year.
  • Average cart abandonment rate in the US was 68.7% in 2022.
  • With ecommerce sales of $905 billion in the US in 2022, the total value of abandoned carts online in the US was $1.99 trillion in 2022.
  • Average cart abandonment rate in Europe was 57.9% in 2022.
  • Average cart abandonment rate in Asia Pacific was 82.2% in 2022.
  • Months of November and December have the lowest shopping cart abandonment rates.
  • 58.6% of US online shoppers who abandoned their cart did so because they were ‘Just Browsing’.
  • 48% of US online shoppers who were not ‘Just Browsing’ abandoned their shopping cart because of ‘Additional Shipping & Other Fees’
  • Online retailers can decrease their cart abandonment rate by up to 35.2% with improved checkout flow and design.
  • With global ecommerce sales of $5.7 trillion in 2022, unoptimized checkout flow and design cost ecommerce sites worldwide up to $2 trillion in 2022.
  • With projected global ecommerce sales of $6.3 trillion in 2023, improved checkout flow and design can generate up to $2.2 trillion in additional ecommerce revenue in 2023.
  • Consumer Electronics and Groceries are two ecommerce categories that had the lowest shopping cart abandonment rate of 50% in 2022.
  • Luxury & Fashion are two ecommerce categories that had the highest shopping cart abandonment rates of 87.9% and 87.8% respectively in 2022.
Shopping Cart Abandonment Reasons

Shopping Cart Abandonment By Category

  • Luxury had a cart abandonment rate of 87.9% in 2022.
  • Fashion had a cart abandonment rate of 87.8% in 2022.
  • Automotive had a cart abandonment rate of 86% in 2022.
  • Travel had a cart abandonment rate of 82% in 2022.
  • DIY had a cart abandonment rate of 79.2% in 2022.
  • Retail had a cart abandonment rate of 71.2% in 2022.
  • Sports & Outdoor had a cart abandonment rate of 70.3% in 2022.
  • Cosmetics had a cart abandonment rate of 70.1% in 2022.
  • Pharma had a cart abandonment rate of 70% in 2022.
  • Consumer Electronics had a cart abandonment rate of 50% in 2022.
  • Groceries had a cart abandonment rate of 50% in 2022.
cart abandonment by category

Website Features & Checkout Abandonment

  • Websites with mobile optimization have an average cart abandonment rate of 63.9%.
  • Websites with live chat have an average cart abandonment rate of 55.8%.
  • Websites with free shipping have an average cart abandonment rate of 64.7%.
  • Websites with customer reviews have an average cart abandonment rate of 68.8%.
  • Websites with chat bots have an average cart abandonment rate of 64.7%.
  • Average US checkout flow contains 23.5 form elements required to completed checkout.
  • Up to 17% of abandoned carts can be recovered with shorter checkout flow.
  • Average shopping cart abandonment rate for new visitors is 90%.
  • Average shopping cart abandonment rate for returning visitors is 66.8%.
  • Average shopping cart abandonment rate for new customers is 81.1%.
  • Average shopping cart abandonment rate for returning customers is 55.6%.

Cart Abandonment Recovery

  • The average 2022 recovery rate for abandoned carts was 3.3% in US.
  • The average 2022 recovery rate for abandoned carts was 2.2% in Europe.
  • 26% of shoppers will return to the website where they abandoned their cart by clicking on a retargeting ad.
  • Retargeting ads reduce shopping cart abandonment by 6.5%.
  • Cart abandon email follow ups decrease cart abandonment by an average of 6.2% and have 45% open rate.
  • Email follow up personalization decreases cart abandonment by an average of 3.4%.
  • The average revenue per cart abandon email follow up recipient is $5.81.
  • 55.8% of online retailers don’t send abandoned cart email follow ups.
  • Website personalization that displays unique content to each user can decrease shopping cart abandonment by up 14.9%.

Data Sources

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