47 Cart Abandonment Rates You Need To Know In 2024

• Average shopping cart abandonment rate online was 70% in 2022.

In 2022, the average shopping cart abandonment rate for online retailers was 70%, indicating that the vast majority of consumers who added items to their virtual shopping carts did not complete their purchases. 

• With global ecommerce sales of $5.7 trillion in 2022, the total value of abandoned carts online was $13.3 trillion in 2022. 

Despite global ecommerce sales reaching an impressive $5.7 trillion in 2022, the total value of abandoned shopping carts was a staggering $13.3 trillion, representing a significant missed opportunity for retailers. 

• Shopping cart abandonment rate was lowest on desktop devices (62%) and highest on mobile devices (77.2%) last year.

In the previous year, the shopping cart abandonment rate was found to be the lowest on desktop devices, at 62%, while mobile devices had the highest abandonment rate of 77.2%. 

• Average cart abandonment rate in the US was 68.7% in 2022.

In the US, the average shopping cart abandonment rate was 68.7% in 2022, indicating that a significant percentage of online shoppers did not complete their purchases. 

• With ecommerce sales of $905 billion in the US in 2022, the total value of abandoned carts online in the US was $1.99 trillion in 2022.

Despite the impressive ecommerce sales of $905 billion in the US in 2022, the total value of abandoned shopping carts online in the US was $1.99 trillion, highlighting the potential revenue loss for retailers due to cart abandonment.

• Average cart abandonment rate in Europe was 57.9% in 2022.

In 2022, the average cart abandonment rate in Europe was 57.9%, indicating that a significant number of online shoppers in the region did not complete their purchases, potentially costing retailers billions in lost revenue.

• Average cart abandonment rate in Asia Pacific was 82.2% in 2022.

The average cart abandonment rate in Asia Pacific was a staggering 82.2% in 2022, the highest of all regions, indicating significant challenges for retailers in the region to capture online sales. 

• Months of November and December have the lowest shopping cart abandonment rates.

The months of November and December have been consistently associated with the lowest shopping cart abandonment rates, indicating that shoppers are more likely to complete their purchases during the holiday season. 

• 58.6% of US online shoppers who abandoned their cart did so because they were ‘Just Browsing’.

In 2022, 58.6% of US online shoppers who abandoned their shopping carts did so because they were ‘Just Browsing’, suggesting that they were not yet ready to make a purchase and were in the initial stages of exploring options.

• 48% of US online shoppers who were not ‘Just Browsing’ abandoned their shopping cart because of ‘Additional Shipping & Other Fees’.

In 2022, 48% of US online shoppers who were not simply ‘Just Browsing’ abandoned their shopping carts due to ‘Additional Shipping & Other Fees’, indicating that unexpected costs can be a major barrier to completing a purchase.

• Online retailers can decrease their cart abandonment rate by up to 35.2% with improved checkout flow and design.

According to industry research, online retailers can potentially decrease their cart abandonment rate by up to 35.2% by improving their checkout flow and design. 

• With global ecommerce sales of $5.7 trillion in 2022, unoptimized checkout flow and design cost ecommerce sites worldwide up to $2 trillion in 2022.

According to industry estimates, unoptimized checkout flow and design cost ecommerce sites worldwide up to $2 trillion in lost revenue in 2022, representing a significant missed opportunity for businesses operating in the increasingly competitive online marketplace. 

• With projected global ecommerce sales of $6.3 trillion in 2023, improved checkout flow and design can generate up to $2.2 trillion in additional ecommerce revenue in 2023.

As the world rapidly transitions towards an increasingly digital economy, the projected global ecommerce sales for 2023 are expected to reach an astounding $6.3 trillion. Amidst this phenomenal growth, optimizing checkout flow and design has the potential to generate a staggering $2.2 trillion in additional ecommerce revenue in 2023, making it a crucial aspect for businesses to focus on in order to maximize their profits and remain competitive in the rapidly evolving digital landscape.

• Consumer Electronics and Groceries are two ecommerce categories that had the lowest shopping cart abandonment rate of 50% in 2022.

Consumer Electronics and Groceries emerged as two of the most resilient categories in terms of shopping cart abandonment rates and boasted an impressive abandonment rate of just 50% in 2022, signaling a significant shift in consumer behavior towards online shopping for both essential and non-essential items.

• Luxury & Fashion are two ecommerce categories that had the highest shopping cart abandonment rates of 87.9% and 87.8% respectively in 2022.

Despite their allure and desirability, Luxury and Fashion categories in ecommerce have proven to be the most challenging, with 87.9% and 87.8% shopping cart abandonment rates, respectively, in 2022.