17 B2B Ecommerce Trends & Statistics You Need To Know In 2024
DealAid curates b2b (business to business) ecommerce statistics and trends from public data, private organizations and other sources. You will find key trends and statistics for b2b in ecommerce below. Please refer to the footnotes for original data sources.
*This resource will be updated with more statistics when more data becomes available.
1. Global B2B e-commerce market is expected to reach $25.6 trillion in 2023.
The global B2B e-commerce market is poised to achieve an astounding milestone, projected to soar to a staggering $25.6 trillion by 2023, underscoring the immense scale and transformative power of online business transactions.
2. Global B2B ecommerce market is to grow at 14.1% compound annual growth rate in the next five years and reach $43.4 trillion in 2027.
The global B2B e-commerce market is set to experience robust growth over the next five years, with a compound annual growth rate (CAGR) of 14.1%, propelling it to an astonishing value of $43.4 trillion by 2027, exemplifying the immense potential and expanding influence of digital business transactions worldwide.
3. The most popular B2B e-commerce categories are industrial products, technology, and food and beverage.
Among the multitude of B2B e-commerce categories, industrial products, technology, and food and beverage stand as the most sought-after and widely embraced sectors, showcasing their prominence and enduring appeal in the global business landscape.
4. US B2B ecommerce market is expected to reach $1.1 trillion in 2023.
The US B2B e-commerce market is poised for significant growth, with projections indicating a remarkable milestone of $1.1 trillion in value by 2023, showcasing the country’s strong digital commerce landscape and its pivotal role in driving B2B transactions in the global market.
5. US B2B ecommerce market is expected to grow at 10.7% CAGR in the next five years and reach $3 trillion in 2027.
The US B2B e-commerce market is positioned for substantial expansion, with a projected compound annual growth rate (CAGR) of 10.7% over the next five years, propelling it to a momentous value of $3 trillion by 2027, illustrating its exponential growth trajectory and transformative impact on business transactions in the United States.
6. 60% of US B2B ecommerce market is driven by four categories: drugs and medical, groceries, electronics and motor vehicles.
Four dominant categories, namely drugs and medical, groceries, electronics, and motor vehicles, command an impressive 60% share of the US B2B e-commerce market, highlighting their substantial influence and pivotal role in shaping the landscape of digital business transactions in the United States.
7. 71% of all manufacturing purchases in US are made online.
The digitization wave has revolutionized the manufacturing sector in the United States, with an overwhelming majority of 71% of all manufacturing purchases now being conducted online, underscoring the profound shift towards e-commerce platforms and digital channels for procurement in the industry.
8. Asia Pacific accounts for 78% of global b2b ecommerce market.
The Asia Pacific region solidifies its dominance in the global B2B e-commerce market, commanding an impressive 78% share, showcasing its pivotal role as the primary driver and epicenter of digital business transactions on a massive scale.
9. 20% of B2B ecommerce customers are willing to pay more for a personalized experience.
A notable segment comprising 20% of B2B e-commerce customers displays a strong inclination towards personalized experiences, demonstrating their willingness to invest additional resources for tailored interactions that cater to their unique needs and preferences.
10. 10% of B2B ecommerce customers are willing to share their data with suppliers in exchange for a personalized experience.
Within the realm of B2B e-commerce, a discernible subset of customers, representing 10% of the total, express a willingness to share their data with suppliers, recognizing the value of data exchange as a means to unlock personalized experiences that cater to their specific requirements and preferences.
11. 53% of B2B ecommerce customers expect a mobile-friendly experience from suppliers.
In today’s B2B e-commerce landscape, a majority of 53% of customers have a strong expectation for suppliers to provide a seamless and mobile-friendly experience, emphasizing the growing importance of mobile accessibility in meeting customer needs and enhancing user satisfaction.
12. The most popular B2B e-commerce platforms are Amazon Business, Alibaba, and SAP Ariba.
Leading the way in the B2B e-commerce realm, the highly sought-after platforms of Amazon Business, Alibaba, and SAP Ariba have cemented their position as the most popular and influential platforms, shaping the landscape of online business transactions and serving as trusted hubs for countless enterprises worldwide.
13. The most popular B2B e-commerce customer acquisition channels are search engine marketing, social media marketing, and email marketing.
When it comes to acquiring customers in the B2B e-commerce space, search engine marketing, social media marketing, and email marketing stand as the most sought-after and effective channels, driving customer engagement and fostering relationships through targeted strategies that leverage the power of search engines, social platforms, and personalized communication.
14. 45% of B2B ecommerce customers have made a purchase on a mobile device.
In a testament to the increasing prevalence of mobile commerce, nearly half, or 45%, of B2B e-commerce customers have embraced the convenience and flexibility of mobile devices, making purchases directly through their smartphones or tablets, reflecting the growing trend of mobile-driven transactions in the B2B space.
15. Almost half of B2B ecommerce customers prefer self serve service.
Highlighting a shifting customer preference, nearly half of B2B e-commerce customers lean towards self-serve services, indicating a growing desire for autonomy and the ability to independently navigate and transact within online platforms, underscoring the importance of providing user-friendly self-service options to cater to this segment.
16. 70% of B2B ecommerce customers use a mobile device to research products and services.
With the pervasive influence of mobile technology, a significant majority of 70% B2B e-commerce customers rely on their mobile devices as a primary research tool to explore and evaluate products and services, highlighting the critical role of mobile platforms in the decision-making process of businesses.
17. The most popular B2B e-commerce customer retention channels are loyalty programs, email marketing, and customer support.
Fostering long-term customer relationships, loyalty programs, email marketing, and robust customer support have emerged as the top customer retention channels in the B2B e-commerce realm, employing strategic initiatives that prioritize customer satisfaction, engagement, and personalized experiences to ensure lasting loyalty and repeat business.