With FDA issuing emergency use authorization for Pfizer’s COVID-19 vaccine, the rollout of the vaccine to the general public in the United State is imminent. As we reported back in October, 90.3% of consumers shopped more online due to…
With many retailers in America running pre Black Friday events starting in October and imposing COVID-19 related guidelines for shoppers, the negative ramifications on retail sales during Black Friday 2020 were imminent. CNBC estimates that in-store traffic was down…
With Joe Biden winning the 2020 US election and having over 78 million people vote for him, America has a new president to lead the country in 2020 and beyond. This study focuses on gaging how Americans feel about…
With holiday season upon us, COVID-19 has already changed the way we shop and will undoubtedly continue to do so during this year’s holiday shopping season. This study focuses on discovering how consumer shopping behavior has changed due to…
COVID-19 has impacted all sectors of the global economy and continues to change the way we live and work. It’s undeniable that businesses and employees will have to adopt to the new normal in 2020 and beyond. Companies are…
According to the US Department Of Education, a family of four with two children and a total income of $39,300 or less per year would be classified as a low income family in 48 states. The National Center for Children…
With Black Lives Matter movement taking the front stage in America over the last two months, companies and brands have stepped up their efforts to promote equality, representation and raise awareness for the cause. As a result, we surveyed…
There are over 18.8 million veterans in the United States which accounts for 8% of the civilian population and represents men and women who have previously served on active duty in the U.S. Armed Forces. Almost 25% or 4.7…
More than 3 million Americans reported being victims of fraud and identity theft in 2019. Consumer data and information is not only being stolen and used for illegal activities but it is also being shared with unauthorized parties and companies…
Every year in June, brands unleash their own Pride Month collections and splash rainbows on everything. While it is great to see the excitement of Pride Month taking over, the commercialization of the event has significantly diluted its purpose….