With Mother’s Day fast approaching on May 9th, many Americans have already begun looking for that perfect gift or two for the mothers in their lives. National Retail Federation is projecting Mother’s Day spending to eclipse $28 billion in…
Generation Z is an age group born between 1995 and 2010 that has spending power of over $140 billion annually. What’s fascinating is that an overwhelming majority of Gen Z have not even reached peak purchasing power yet but…
With Bitcoin prices hitting all time highs on the heels of Tesla announcing a $1.5 billion investment into Bitcoin and accepting it as a payment method, the argument for Bitcoin as mainstay financial asset has been significantly solidified over…
COVID-19 impacted most people’s lives in 2020 and will continue to change how we live, work and give in years ahead. With millions of Americans experiencing financial difficulties due to job loss, an overwhelmed health care system and lack of…
With FDA issuing emergency use authorization for Pfizer’s COVID-19 vaccine, the rollout of the vaccine to the general public in the United State is imminent. As we reported back in October, 90.3% of consumers shopped more online due to…
With many retailers in America running pre Black Friday events starting in October and imposing COVID-19 related guidelines for shoppers, the negative ramifications on retail sales during Black Friday 2020 were imminent. CNBC estimates that in-store traffic was down…
With Joe Biden winning the 2020 US election and having over 78 million people vote for him, America has a new president to lead the country in 2020 and beyond. This study focuses on gaging how Americans feel about…
With holiday season upon us, COVID-19 has already changed the way we shop and will undoubtedly continue to do so during this year’s holiday shopping season. This study focuses on discovering how consumer shopping behavior has changed due to…
COVID-19 has impacted all sectors of the global economy and continues to change the way we live and work. It’s undeniable that businesses and employees will have to adopt to the new normal in 2020 and beyond. Companies are…
According to the US Department Of Education, a family of four with two children and a total income of $39,300 or less per year would be classified as a low income family in 48 states. The National Center for Children…